IDontDrink.com Campaign Announces Idaho Winner for Phase 1

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For Immediate Release
Tuesday, January 03, 2012
Contact: Patti Murphy, (208) 336-3424

IDontDrink.com Campaign Announces Idaho Winner for Phase 1 – Rexburg student team video airing on TV


(Boise) The Idaho Beer & Wine Distributors Association (IBWDA) IDontDrink.com campaign has awarded first place in its statewide video contest to a Rexburg student and her teammates. The winning video is featured on the IDontDrink.com website for viewing and is also featured in ad advertising campaign on statewide television stations. The public can view all of the videos submitted and vote for their favorites by visiting www.idontdrink.com.

The IDontDrink.com video contest is a statewide effort to encourage Idaho teens to choose not to drink underage. The ongoing video production campaign is open to all Idaho students grades K-12, asking them to create their own video with the anti-underage drinking theme and showcasing their reasons to choose not to drink underage and instead focus on obtaining personal goals such as excellence in academics and athletics. Phase 2 is now underway.

The IDontDrink.com website features student interviews and radio and TV announcements highlighting their reason to choose not to drink while underage. IDontDrink.com will also have information and resources for parents and students. Individuals or teams may enter and students upload their video on the IDontDrink.com website and vote on their favorite videos.

Prize categories for winning videos include an IPad, IPod, flip cams and t-shirts to name a few. Contest rules, entry and public voting are featured on the website at www.idontdrink.com.

FULL WINNING VIDEO: “Something More Important” by Jessica Julander, from Rexburg Idaho

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The Idaho Beer and Wine Distributors Association is a non-profit trade association comprised of beer and wine distribution companies throughout the state of Idaho.

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