BOISE • The Idaho Beer and Wine Distributors Association (IBWDA) has launched a statewide effort to encourage Idaho teens to stop drinking alcohol and instead focus on other activities, such as academics and athletics, reported the IBWDA.
The “IDontDrink.com” campaign is a video production competition and a large-scale community action program aimed at broadly communicating the risks of underage alcohol consumption. Students between the ages of 12 and 18 are invited to create and submit their own videos describing why they have chosen not to drink alcohol. The contest is open to both individuals and teams. Students can enter and upload their video to the IDontDrink.com website, where they may also vote for their favorite videos.
“Two years ago we held the first IDontDrink.com video contest and were very pleased with the number of student entries and engagement among young people in our state,” said Chris Bantrup, owner of BRJ Distributing. “As distributors we understand beer and wine are beverages of moderation and need to be consumed responsibly. Underage drinking is unlawful and risky. Each of our distributors and suppliers statewide commit substantial resources toward preventing unlawful underage drinking.”
Prizes for the winning videos include an iPad mini, iPod touch, or an iPod Nano. Schools with the most video submissions will also receive prizes. The deadline for entry into the video contest is Jan. 31.
View the full article: MagicValley.com / Times-News